This is a excerpt from an excellent post from the ever excellent blog, CopyBlogger. Finding your voice and creating content that is consistently useful AND entertaining is an ongoing but necessary challenge for growing your audience, and hence your brand. I always like to step back and revisit my "bread and butter" posts. Are they starting to be too similar? Am I starting to get bored writing too much on the same type of topic? Is it time to shake things up? Did I go too far in a new direction? You want to stretch yourself ... but that can sometimes can be a leap into Too Much Information.
7 ways to use showmanship to command the attention of your audience
- Choose a style that belongs to you. In order to be unique in your niche, you need to create a style that conveys who you are and what you do, in a way that your audience can get excited about. Find that “sweet spot” that will set you apart.
- Immerse yourself in the style you’ve chosen. Once you’ve decided on your style, immerse everything you do in that style. That’s what showmanship is all about — taking what you do and wrapping it in a unique angle that gets your audience’s attention. If you don’t infuse everything you do with a single style, your audience will be confused by the conflicting brands you’re presenting.
- Know what part of your personality connects with your audience. Being authentic doesn’t mean baring everything about yourself to the world. As Brian says, it’s about being the best “you” that you can be for your audience. Figure out what part of your personality “clicks” with your audience, and show more of that.
- Focus on your audience, not yourself. I love what Sonia said at BlogWorld right after Brian finished his definition of authenticity. She said: “It’s not about you. It’s never about you. In business, it’s always about your customer.” If you want an engaged audience, you need to focus on what they want, what they need, and what they like.
- Know the difference between authenticity and “too much information.” There’s a fine line between being authentic and telling your audience something they really didn’t want to know. Don’t cross the line into TMI. As Sonia says, “No one wants that much authenticity.”
- Act like an authority if you want to be seen as one. If you want to be seen as an authority in your niche, you need to present yourself in a way that’s consistent with that level of respect. If you’re a financial advisor and you constantly complain about being broke, no one’s going to be very interested in your advice. Be mindful of how you present yourself.
- Be consistent. At its core, branding is all about consistency — giving your audience the same positive experience every time they interact with you. If you want to command the attention of your audience, you need to be consistent in everything you do. Make sure everything you publish is in line with your overall brand, and stick to a consistent publishing schedule.
Being interesting isn’t enough
Being interesting isn’t enough if you want to establish yourself as an authority. Being talented isn’t enough, either.
Let’s face it, talented bands that are one-hit wonders are interesting for a time — then they fade into obscurity. No one wants that for their blog.
If you want to build a sustainable business model, you need to create a unique style that commands the attention of your audience, builds a solid connection with that audience, and establishes you as an expert.
Develop your showmanship and stage presence and you’ll be headliner for years to come. Even after you’ve turned old and gray, you’ll still be a rockstar.
About the Author: Logan Zanelli specializes in helping people get found, stand out, and sell more stuff. He is also the author of How to Go from Boring to Rockstar in 30 Days, a course that teaches you how to build a unique style and become the rockstar of your niche. It goes on sale this coming Monday.