Their ranks and influence continue to rise
Oct 15, 2010
The report says the number of mommy bloggers is expected to grow from 3.7 million last year to 3.9 million this year. With the growth rate expected to bounce around in the next few years (from a high of 3.6 percent in 2012 to a low of 1.6 percent in 2013), eMarketer predicts the number of mommy bloggers in the U.S. will reach 4.4 million in 2014. (For the purposes of the report, mommy bloggers were defined as "adult female Internet users with children under 18 in the household who write blogs about any subject at least monthly.")
Along with writing blogs, mothers read them, too. The report says 54 percent of mom Internet users are blog readers, and it predicts the figure will climb to 63 percent in 2014.
Full article here.