So I subscribe to way too many newsletters - the upside is I share what I find so you don't have to reada them all. You are welcome. (capability:mom - 8/20/10)
It’s true. Bloggers do it better. The good ones do anyway.
See for yourself: Choose a handful of your favorite blogs and a handful of static websites, and compare the writing.
(TIP: Try to choose sites that look professionally designed, as they’re more likely to have professionally written copy.)
Which ones grab you? Which ones keep you reading? Which ones are friendly and full of personality, and make you feel like you’re part of a conversation, not on the receiving end of a lecture?
Guaranteed, it’s the blogs. (As a copywriter myself, this is a painful admission. But it’s true.)
It seems counter-intuitive, I know. After all, most copywriters write for a living, whereas most bloggers just wish they did. And most copywriters are trained, qualified, experienced writers, whereas most bloggers are trained, qualified and experienced at something else entirely.
So why are your favorite bloggers writing more effectively than most copywriters? I’ve thought long and hard about this, and I see 8 main reasons…
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