A Primer About Successful Online Communities
If you’re new, here’s a background primer on successful communities.
Successful online community building is connecting a group of people online and making them feel a part of something special. This 'something special’ element is the overlooked bit.
You do this by identifying something people believe in and inviting them to talk to each other. You don’t create the interest, you create the platform that epitomizes it. It’s important you don’t try to create the raison d'etre. i.e. Don’t try to persuade non-swimmers to become swimmers and join your community, just focus on persuading enthusiastic swimmers to join. Most brands stumble at this stage.
However, the common interest is the first level of the group bonding. It’s usually overrated. If you’ve ever been part of a purposeful group you know it’s not the mission/common interest that matters. The most important missions on the planet often have the lowest level of engagement. What matters most is how well you bond with others members of the group.
Click here for the rest of the article...