Monday, June 14, 2010

How Much is a Facebook Fan Worth?

Read this article from Gigaom to see how a Facebook is valued. Turns out it varies, but here's an interesting quote:

"An average fan is apparently worth about $136.38, although for some very successful social marketers the value can be dramatically higher, while for some less successful companies it can be virtually zero."

While this may not be the definitive research to value social media connections, it does seem to indicate that building one's brand is worth something!

Pragmatic Mom
Type A Parenting for the Modern World
I blog on parenting, education and children's literature and am encouraged by this as I really, really, really want to monetize my blog!

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