Friday, May 14, 2010

10 Ideas to Inspire Great Posts from Jon Morrow

I have to say that the email newsletter from CopyBlogger ( that I get is generally quite kickass. Am I allowed to say that? Oops! Seriously, there is always a nugget if not a pot of gold, of g,ood information from them about writing great content. As our guest speaker, Nick Copley, founder of The Sherpa Report, advised us yesterday: great content and links are the key to a successful blog or internet business.

Here, associate editor of Copyblogger, Jon Morrow, who cranks out excellent copy on a regular basis shares. We can all learn from him! Thanks Jon!

10 New Ideas for Getting Inspired to Write

1. Browse concept photos

Ever browsed through a stock photography site like iStockphoto, looking for the perfect picture, but you just couldn’t find anything that . . . you know . . . grabbed you?

Well, try doing the opposite. Look at concept photos before you write the post, and then let the photo inspire you.

On iStock, you can type “concept” or “[your subject] concept” into the search box, and it’ll give you a selection of photos that represent different ideas. This is exactly how I came up with the idea for my The Courage to Be Wrong post.

2. Write a letter to your internal editor

I got this one from one of my college professors, and it sounds really weird, but here’s the idea. As writers, we all have a voice inside our head telling us our work sucks. Normally, it’s just a nuisance, but sometimes the voice is so loud that it overpowers your creative flow, making it impossible for you to write.

In those cases, here’s what to do: instead of trying to ignore it, confront it. Write a letter to your internal editor and tell him (or her) how irritated you are, how he’s ruining your career, and to shut the hell up. Really let him have it. Oftentimes, it’ll shock the little bastard into silence, and you can get back to work.

3. Use a pattern interrupt

I once met a painter who said that, whenever he is feeling bored with his art, he pulls out a peacock feather, sticks it in his pants like a tail, and goes back to work. It’s so strange, so wrong, that it always gives him a fresh perspective on the painting.

Before you go looking for feathers though, let me tell you the secret: it’s a principle from neurolinguistic programming called a pattern interrupt. Whenever a thought process isn’t working for you, one of the best ways to get unstuck is to do something really strange.

Throw water in your face, scream at the top of your lungs, dance around naked. People might think you’re crazy, but hey, you’re a writer. You’re supposed to be crazy.

4. Take a hit of caffeine

I know, it’s bad for you. Over the long run, it also robs you of more energy than it gives you.

But if you’re propping your eyes open with toothpicks, and you have to get a post done or else, I’m the last person to condemn you for needing a little pick me up. All of my best posts here at Copyblogger were conceived under the influence of Mountain Dew, and I’m convinced it’s eloquence in a bottle.

If you need it, I say drink it. Caffeine may be bad, but it’s far, far better than your best ideas dying inside of you because you couldn’t stay awake in your chair. Just my opinion.

5. Get off your butt

Whenever you’re feeling stuck, the worst thing you can do is sit at the computer and try to grind it out. You’re far, far better off getting up and walking around. Movement creates a sense of energy, and it can help you get your creative wheels turning when you just can’t figure out how you want to approach a post.

Personally, I find pacing in circles to be the most helpful because it requires no conscious thought, and I can concentrate on the problem at hand. Taking a walk can also work, especially if it’s a path you know well.

6. Unlock your unconscious mind

The longer I write, the more I realize it’s largely an unconscious process. You could be taking a shower, washing the dishes, sleeping — regardless of what it is, your mind is ticking away in the background, figuring out what to say and how to say it.

Sometimes though, our minds are so cluttered that we can’t hear our intuition, and when that happens, writing is a struggle. The only way I know to solve it is to sit still and meditate, deliberately quieting your mind and doing your best to listen instead of think.

Many times, a fully developed idea will just pop into your head, and you’ll know exactly what to write and why.

7. Browse the archives

The next time you’re struggling for post ideas, try browsing through your blog archives for a few minutes, rereading old posts.

If you’re anything like me, you’ll always have a different perspective now than you did then, and the old posts will bug you because they are a little outdated. You’ll see points you should have made, metaphors you should’ve used, nuances you should have noticed. All of which make great fodder for follow-up posts.

8. Lecture an idiot

Sometimes, the best way to get inspired is to write a good, old-fashioned rant. In your mind, conjure an image of someone who said, did, or believes something idiotic, and then start writing what you would like to say to them.

Sure, it’ll be angry and condescending. Sure, you’ll probably go a little too far. Sure, you’ll need to edit it before publishing it to the world.

But who cares? Writing great prose has a lot less to do with mechanics than it does with figuring out how to get your blood boiling and then having the courage to put your passion into words.

If writing a rant helps you do that, go for it.

9. Let other artists charge you up

Creativity is contagious. Whenever you feel like your batteries are drained, find another artist doing their thing and just watch them for a while. If they’re good, something about it will charge you up, and you’ll want to get to work.

Personally, I like to watch reruns of Fox’s So You Think You Can Dance. The show has nothing to do with writing, but the dedication of the dancers, the beauty of the choreography, and the emotion of the moment are so inspiring that I can’t help wanting to emulate it in my work.

For you, it may be something else. Whatever it is, find it, and set aside the time to let it inspire you.

10. Look within

Let’s get down to the real answer, shall we?

If you’re really serious about writing, if you want to make a career out of it, if you want to be so good that people talk about and remember you, then the secret to inspiration isn’tgetting inspired. It’s being inspired.

It’s about loving what you do. It’s about loving who you are. It’s about loving your life.

I’ve never heard of anyone who worked a boring job, came home to a boring family, watched three hours of boring television, and then proceeded to write something of spellbinding greatness. It just doesn’t happen.

Here’s why: your writing is an extension of who you are.

If your life is a soul-sucking heap of mediocrity, then your writing will be a soul-sucking heap of mediocrity. Similarly, if your life is an adventure that brings you such joy you want to weep, then that joy will seep into your words, and anyone who reads them will begin to smile.

The difference between a legendary writer and a merely good one isn’t mechanics. It’s intensity.

Train yourself to find that intensity, and you’ll never lack for inspiration again.

About the Author: Jon Morrow is Associate Editor of Copyblogger.

1 comment:

  1. This is really useful info and I will reflect on it when I write my next post. I really like this blog. Its my first visit and I am keen to follow and read lots more!! :-)